We built this resource to give you a clear, calm overview of how our partnership model works at Kong Casino. If you manage a website, social channel, or review platform in Belgium, this is the beginning for understanding the setup, the legal framework, and the practical steps involved in joining our network.
What a Casino Affiliate Program Actually Is
An affiliate program is a commercial agreement between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a commission when your referred visitors take a particular action. It is a commission-based model rather than a fixed-fee advertising buy.
The basic principle relies on clear tracking. Every affiliate gets a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system attributes the activity to your account accurately.
We consider this a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
Sustaining a Long-Term Partnership
A sustainable affiliate relationship relies on mutual respect and steady visibility. We encourage partners to release regular, timely content rather than leaving links stay on stale pages. Fresh material aids not only your search rankings but also signals to us that you remain actively participating with the program.
We assess all active affiliate accounts periodically. If your account records no clicks for six consecutive months, we may pause your links and require a check-in. This is not penal; we simply wish to know whether you need updated creative assets or if your promotional focus has shifted elsewhere.
The Belgian market progresses with regulatory updates, new game releases, and evolving player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adapt your content strategy and remain compliant as rules around advertising and player protection progress.
Should you opt to leave the program, you can end your account with 30 days’ notice. Commissions earned up to the closure date are paid out in the next regular payment cycle, given they meet the minimum threshold. We believe a clean, professional exit process is as vital as a smooth onboarding experience.
Resources Provided for Approved Affiliates
After approval, you gain access to our internal affiliate resource library. This features banners, text links, game screenshots, and regulation-compliant text snippets in Dutch and French. We allocate resources to these materials so you devote less time creating assets and more time engaging with your audience.
We also offer monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players favor, average deposit values, and retention trends. This intelligence enables you tailor your content to what actually appeals to Belgian players you refer to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without resorting to aggressive tactics.
- Certified media kit with banners and text links prepared for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is accessible from the moment your account becomes active, and we continuously refine our resources based on partner feedback.
Data Privacy and the Partner Connection
The Data Protection Regulation covers everything we carry out with our Belgian partners. As an affiliate, you function as a separate data controller for the information you collect on your own platform. We act as a controller for the player data we handle once a user registers on Kong Casino.
We do not disclose personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you observe that a player joined and funded on a certain date, but you do not receive their name, email, or payment details. This distinction upholds player privacy and complies with the GDPR rule of data minimization.
You must have your own explicit privacy policy on your platform that explains how you handle cookies, tracking, and any personal data you collect. It should also mention that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
Steps to Enroll in Our Affiliate Program
The application process is simple but thorough. We evaluate every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and secures both your reputation and ours.
We start with a short online application form available from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you aim to use. Be precise here, because incomplete applications require more time.
After submission, our affiliate team checks the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything satisfies our standards, we send your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Expect our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, establish your dashboard, and begin using approved tracking links in your content.
What We Look For from Our Belgian Affiliates
We are particular about who represents Kong Casino. Our ideal partner knows the Belgian gambling landscape and manages a platform that engages adults who are already seeking online casino entertainment. We refuse partners who rely on aggressive pop-up advertising or false pre-sell pages.
We ask you to maintain your content accurate and up to date. If we change a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a fair timeframe. Stale offers create confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication matters to us. We provide an affiliate manager to every sanctioned Belgian partner. This person can respond to questions about promotional restrictions, offer performance feedback, and inform you to upcoming campaigns. You are not ever left guessing whether a piece of content will meet our standards.
Promotion Techniques We Allow
Content-based promotion performs best and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all encouraged. These formats allow you to offer factual information while smoothly integrating your affiliate links in a way that helps for readers.
Social media promotion is authorized assuming your channel targets an adult audience. Paid social ads require additional scrutiny, as platforms like Facebook enforce their own gambling ad restrictions. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Forbidden Activities and Reasons for Termination
Spam email promotion is firmly banned, as is any attempt to divert traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Violations of these policies result in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is notably rigorous.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written consent. We uphold this to safeguard organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written consent.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Regulatory Duties for Belgian Affiliates
Acting as an affiliate in Belgium requires you must adhere to several layers of rules. The Belgian Gaming Act establishes the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We ask every partner to understand these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that features affiliate links. Belgian consumer law demands that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” placed near the content meets this duty in most cases.
You are also forbidden from directing content at individuals under 21. All your content must be designed for an adult audience, and you should take reasonable steps to avoid drawing in minors. We offer age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Limitations on Advertising Content
Belgian regulations forbid misleading claims about winning probabilities or suggesting that gambling solves financial problems. Your copy must not pledge guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not hidden in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that downplay excessive play. We supply a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we maintain in our own marketing.
Responsible Play Communications
Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to place this within a dedicated section, not buried in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law demands that this be clear. The tone you take should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
Commission Conditions and Settlement Schedule
Our revenue-sharing model is built to be reliable even in a heavily regulated market. We calculate commissions on the first of each month for the prior calendar month. Account summaries become available in your dashboard instantly after calculation, so you are never waiting for manual reports.
Payments are settled within 15 days of invoice creation. We support bank transfers to Belgian IBAN accounts as the standard method. The minimum payment amount is set at €100, and if your accrued balance falls below that level, we roll it over to the next payment cycle automatically.
Our revenue share percentage is tiered based on the number of new depositing players brought in each month. As your referral network grows, your share rate increases across set tiers. This model rewards steady, high-quality referrals rather than one-off spikes in low-intent traffic.
- Commissions are determined on net gaming revenue after prizes, bonuses, and refunds are deducted.
- Settlement currency is euros, with no conversion fees applied for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is required before a transfer is issued each cycle.
The Way the Kong Casino Program Works in Belgium
Belgium operates a strict licensing regime governed by the Gaming Commission. Any partnership we keep must conform fully with these national rules. This indicates our affiliate program is built on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you get entry to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you don’t have to guess what is acceptable under Belgian law.
We pay commissions based on a revenue share model. Each month, your account shows a percentage of the net revenue generated by the players you referred. We exclude cost-per-acquisition arrangements, as our focus stays on long-term player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is determined on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method makes it more straightforward for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, casino kong partenariat affilié, your balance simply goes back to zero at the start of the following month. We implemented this feature so that a single big win does not affect your future commissions indefinitely.
Tracking and Attribution Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also use a last-click attribution model, which means the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is checked regularly to guarantee accuracy. We capture every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which helps you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.
